Dada Bartender

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Many of you may not know his real name, Sanjay Ghosh, but to his fans, he is famously known as Dada Bartender. His moniker, revered by fans and industry giants alike, reflects his unparalleled expertise and magnetic charm. His infectious smile and charming persona make every interaction memorable.

Key Highlights:

• Awarded for Best Innovation in Social Media by the National Award for Excellence.
• Award for Excellence in Training by Eastern Indian Leadership Awards, presented by EIILM Kolkata.
• Cocktails India was awarded as Best Digital Agency of the Year 2024 by the National Award for Excellence presented by the World HRD Congress.
• Panel jury member for “30 Best Bars in India”
• Jury roles for Ambrosia IND Spirits, and represented India as Jury for the “Wine and Dine Festival in Hong Kong”.
• Represented India as a Jury for the “Battle of the Bottles” organised by World Flair Association (WFA).
• Spirit Level 2 certified by the Wine and Spirit Education Trust, London.
• Bar Master, certified by Diageo.
• At Unacademy he teaches the art of mixology and the science behind perfect
• cocktails.
• Brand Ambassador of “Blue Tea India”.
• Pioneered the country’s first Bartending App, “Cocktails India”.
• Guest lecturer at top hotel management institutes across India.
• Board of Advisor at Pailan College of Management and Technology, Kolkata.
• Board of Advisor at “Apex Wine Club India”.
• Founder of The Spirit Vidyalaya, a leading bartending academy in Eastern India.
• Consulting bars and luxurious hotels pan India to set up their bars and revamp their menus for millennials.
• Consulting as “Beverage Trainer” for many reputed brands like Teachers, Oak Smith Gold.
• Trained more than 4500 Bartenders across India and counting.

Cocktails India, his visionary project, is an alcohol marketing agency trusted by top beverage brands to produce engaging unboxing and review videos and captivating cocktail recipes. Many of these have gone viral, earning coverage from media

powerhouses like Aaj Tak, Lallantop, and the Times of India.

As India’s #1 and the world’s 7th most viewed cocktail channel on YouTube, Cocktails India has a massive online presence. Dada's content is also wildly popular on

Facebook and Instagram, further solidifying his status as a digital trailblazer.

So, next time you raise a glass, think of Dada Bartender—where every sip tells a story. And remember, if you can't find him behind the bar, he's probably behind a camera, turning your favorite drink into the next viral sensation. Cheers!