C²: The Formula That Changes the Bar Game

“Most brands chase attention. The smart ones engineer memory.”

- YNot

Kolkata’s nightlife has a story to tell – and we’re letting its bartenders narrate it, one brilliant cocktail at a time. Welcome to C², one of the most happening mixology experiences the city has ever seen. Every month, we spotlight one exceptional bartender – their journey, their skill, and cocktails Kolkata has never tasted before. No repetition. No clichés. Just original sips from the minds that define the city’s bar culture.

💥 What to Expect

12 months. 12 bartenders. 12 exclusive cocktails.

Stylish, cinematic visuals + behind-the-scenes flair

Live interactions, tastings, and storytelling

🧬 The Origin of the Formula

C² was born from a collision of 3 brilliant minds — Tony, the marketing alchemist who cracked the algorithm of desire, Dada, the master of liquid storytelling who knows how to engineer flavor-led engagement and Indrajit - the mastermind behind Foodka. Together, they didn't just collaborate — they calculated.

C² is not just a service, it’s a strategic methodology. It is a creative + consulting powerhouse that runs on:

Bar Engagement Algorithms + Brand Experience Engineering + Menu Innovation Calculus

Built on emotional triggers, and a deep understanding of how people consume cocktail and experiences hospitality. Think of it as:

YNot's disruptive creativity × Cocktails India's industry depth = Magic that performs.

Celebrating the brilliance of the city’s top bartenders and their signature cocktails – one legend, one recipe, every month.

Fun stat:

70% of customers try new cocktails if they’re creatively named or paired with storytelling.

Want to Make Your Bar the Talk of the Town? Get in touch with us to spice up your bar with a takeover that will set your venue apart.