Empowering Your Brand to Shine in the Hearts and Minds of India's Mixology Maestros"

In a country where the bartender is often the first and last point of contact with customers, the importance of a well-informed and enthusiastic is of paramount importance. Through our program, we empower your brand to take center stage in the hearts and minds of bartenders across India, creating a ripple effect that reverberates through their interactions with customers. Bartenders possess a unique position of influence, shaping customers' perceptions and experiences with each pour, shake, and stir. It is within this context that the significance of a well-informed and enthusiastic brand advocate cannot be overstated. When a bartender becomes a true brand advocate, their enthusiasm and passion for your brand extend far beyond simply pouring a drink. They become storytellers, sharing the rich narrative behind your brand, its heritage, craftsmanship, and the distinctive qualities that set it apart. Their genuine excitement becomes infectious, capturing the attention and curiosity of customers, who are eager to experience and explore what your brand has to offer.

By cultivating a network of well-informed brand advocates, your brand gains visibility and credibility in these conversations, positioning itself as a go-to choice for customers seeking quality products and memorable experiences. We dive deep into the tasting notes of your product, exploring the nuances of flavor profiles, mouthfeel, and overall sensory experience. From the packaging to the price range, we leave no stone unturned in providing comprehensive knowledge to the bartenders and mixologists. During our engaging training sessions, we cover essential topics such as the art of serving your product in the perfect glass, the ideal amount of water or soda to enhance the experience, and even the precise quantity of ice for optimal dilution. We also address the importance of enjoying the product neat and debunk common myths surrounding Indian consumers' mindset towards alcohol. But it doesn't stop there – we go a step further to showcase the versatility of your brand by conducting live cocktail-making sessions. Through innovative recipes and techniques, we empower bartenders and mixologists to create amazing cocktails that highlight the unique characteristics of your product. Whether it's a beer brand, gin, whisky, vodka, rum, or any other type of alcohol, our training modules are adaptable to suit the specific product and its target audience. Through our Brand Advocacy Program, we provide bartenders with comprehensive training that goes beyond product knowledge. We delve into the art of mixology, cocktail craftsmanship, and the latest industry trends. By staying at the forefront of industry developments, bartenders become trusted advisors to customers, guiding them towards unforgettable libations and ensuring a consistently exceptional experience. As bartenders enthusiastically champion your brand, customers become not just consumers but also storytellers, sharing their positive experiences with friends, family, and social networks. This organic word-of-mouth promotion generates valuable buzz and fosters a sense of community around your brand. In fact, our Advocacy Program has garnered interest from not only bartenders and mixologists but also renowned chefs who recognize the value of incorporating your brand into their culinary creations. By expanding our reach to the culinary world, we maximize exposure and create an immersive experience for consumers.

One of the standout features of our program is the exclusive Certificate of Participation, meticulously crafted and customized just for you. This certificate serves as a symbol of your active involvement in our program, showcasing your dedication to excellence and commitment to elevating your brand. With your brand logo prominently displayed, it not only adds a touch of personalization but also reinforces your brand's credibility and authenticity.

To ensure effective communication and engagement, all our training sessions are conducted in Hindi, with elements of English (and Bengali for West Bengal) to cater to regional preferences. We understand the significance of Hindi as a direct and relatable mode of communication for most bartenders and mixologists. Breaking the language barrier fosters a warm and friendly learning environment, allowing participants to connect with us on a personal level, as if they were conversing with a trusted friend. By facilitating open and engaging communication, we create an environment where bartenders feel comfortable, encouraged, and motivated to become genuine brand ambassadors.

A pan India service designed to revolutionize the alcohol industry by harnessing the power of bartender knowledge and expertise. With us, you'll embark on a seamless journey towards enhancing brand awareness, loyalty, and growth.

Here's how our step-by-step process unfolds:

1. Sign up for our Brand Advocacy Program: Get started by registering your brand with us, expressing your commitment to unlocking the full potential of your bartenders and mixologists.
2. Schedule Finalization: Once you've enrolled in the program, our dedicated team will work closely with you to determine the most suitable training schedule. We understand the significance of timing and coordination, ensuring a hassle-free experience for both you and the participating establishments.
3. Local Representative Engagement: Your local representative, be it the ASM, RGM, or Marketing Manager, will play a crucial role in the program's success. They will liaise with the respective bars, hotels, and establishments to secure necessary permissions and schedule training sessions. Most establishments eagerly support these initiatives, recognizing the mutual benefits of equipping their bartenders with enhanced knowledge and skills.
4. Sending Goodies/Merchandise: As a value-added option, we encourage you to provide branded goodies or merchandise that can be distributed to the participants during the training sessions. These tangible reminders serve as mementos of their engagement and reinforce brand loyalty.
5. Dada Takes Over: Once all the arrangements are in place, our esteemed Sanjay, aka #DadaBartender, will take the reins and work his magic. With his charismatic persona and wealth of industry knowledge, he will engage, educate, and entertain participants during the training sessions, leaving a lasting impression on their minds.
6. Maximum Impact, Minimum Time: Within city limits, we conduct a maximum of three training sessions per day, considering factors such as distance between outlets, traffic conditions, and weather constraints. Each session typically lasts 90 minutes, allowing ample time for interactive learning, Q&A sessions, and hands-on experience. However, based on the specific requirements of each establishment and participant engagement, the duration may be extended.
7. Certificate of Participation and Social Media Buzz: At the conclusion of each training session, we proudly present each participant with a personalized Certificate of Participation, capturing the spirit of their involvement. We also capture memorable group photographs, which we happily share on our vibrant social media platforms. This generates further excitement and buzz around your brand, amplifying its reach and impact.

Our Brand Advocacy Program offers a platform for alcohol companies to partner with Cocktails India and leverage our expertise and reach. Through engaging content, captivating storytelling, and Sanjay Ghosh's magnetic personality, we'll help your brand create a buzz that resonates with audiences and drives brand loyalty. Our goal is to create a genuine connection between your brand and the Bartenders/Mixologists/Liquid Chefs, driving brand loyalty and establishing your position as a leading player in the industry. At Cocktails India, we understand that building a strong brand presence in the alcohol industry requires more than just marketing campaigns and advertisements. By the end of our training sessions, bartenders and mixologists transform into passionate brand custodians, armed with extensive knowledge and enthusiasm to share their newfound expertise with colleagues and customers. Let us ignite the passion within these professionals, turning them into influential advocates who will champion your brand and elevate its reputation in the market. Cheers to forging strong connections, creating memorable experiences, and building an army of brand ambassadors who will propel your alcohol product to new heights!